Lady's shirt
Emilio Pucci (Province of Florence 1914 - Florence 1992)
Caption
The Pucci fashion house has been one of Europe’s most famous international luxury brands ever since 1951 when Emilio Pucci set up the atelier in his family’s grand palazzo in Florence. Capturing the jet-set glamour of post-war Italy, Pucci’s effortlessly elegant and casual designs quickly became a sartorial staple among the European glitterati and Hollywood elite. Marilyn Monroe was even buried in one of his dresses. Pucci oversaw every stage of the design process, including creating his own dye recipes. His careful and inventive approach transformed textile design and colour chemistry as we know it and he advanced the concept of designer ready-to-wear. Known for his unique patterns and hand-silkscreened prints, Pucci included his ‘signature’ in his designs, thus the repeated presence of the handwritten ‘Emilio’ on this shirt. Indeed, the Pucci brand was one of the first to bear a logo. This shirt is also remarkable for its airy, lightweight quality. Pucci rejected heavy fabrics or the use of tucking and pleating to shape the female figure, opting instead for amply cut, flowing fabric to follow the body’s contours. ‘The body of the woman moved the dress,’ he observed. ‘The dress didn’t create the body of the woman.’
Summary
Shirt - Emilio Pucci geometric print shirt in blue, green, purple and white. Fabric covered buttons and long sleeve. 1960 (circa)
Makers and roles
Emilio Pucci (Province of Florence 1914 - Florence 1992), couturier