Advertising character 'Sunny Jim' was not deemed a success, as people recognised the doll, but not the cereal!
A stuffed rag doll of the character 'Sunny Jim'. ‘Sunny Jim’ was a character created in 1902 used to promote ‘Force’ cereal . The rag doll has printed facial features and details, printed arms and hands, a stuffed cloth body, legs and feet. He is wearing a printed red jacket, white shirt, white trousers and black shoes. A black and white hat on which is printed 'SUNNY JIM and a monocle'. His white hair protrudes from the back of his head in a turned up pony-tail (queue). In his hands he holds a printed cereal box of 'FORCE/ WHEAT FLAKES'.